Corporate Communications Manager
Job Description
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Develop a marketing communications plan including strategy, goals, budget, and tactics
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Develop media relations strategy, seeking high-level placements in print, broadcast, and online media
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Coordinate all public relations activities
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Direct social media team to engage audiences across traditional and new media
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Leverage existing media relationships and cultivate new contacts within business and industry media
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Manage media inquiries and interview requests
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Create content for press releases, byline articles and keynote presentations
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Monitor, analyze and communicate PR results on a quarterly basis
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Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis
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Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy
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Oversee the development of goals, strategies, and implementation plans to execute comprehensive marketing campaigns. - Highly focused, detail-oriented and very scrupulous of meeting budget restraints and timelines
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Prepare roadmaps for advertisements and sales promotions and specify the channels of distribution for goods and services
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Create and promote the corporate identity of the company
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Provide market research feedback to marketing and sales teams in accordance with business requirements
Job Requirements
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Master's or bachelor’s degree in Marketing, Advertising, Communications, or a related field
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Minimum 5 years of experience and proven work experience in public relations required
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Proven track record designing and executing successful public relations campaigns at both a local and national level
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Strong relationships with both local and national business and industry media outlets
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Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
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Exceptional writing and editing skills
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Solid experience with social media including blogs, Facebook, Twitter, etc.
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Event planning experience
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Intimate understanding of traditional and emerging marketing channels
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Excellent communication skills, written & verbal
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Ability to think creatively and innovatively
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Budget-management skills and proficiency
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Professional judgment and discretion that comes from years of experience in the field
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Analytical skills to forecast and identify trends and challenges
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Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.